Nick Marsh - Nike Wiis

Gaming is a large part of this, being used to relax, socialise and more recently, exercise.

Computers are becoming an ever increasing part of modern life and gaming is a large part of this, being used to relax, socialise and more recently, exercise. Gaming platforms such as the Nintendo Wii have made it possible for people to get their own personal sports work out from the comfort of their living room, using hand held controllers and a balance board to participate. So why can't a pair of Nikes work in the same way?

Nick Marsh